Local SEO for one truck. ONE truck, folks.

The plumber in this example is imaginary. There's one truck and an owner who does the work within a service area somebody can actually drive. I haven't taken a client case study and conveniently left the name off.

Before I touch the website, I want to know which jobs the owner wants and where that truck can reasonably go. A map covered in target towns looks ambitious. It can also describe a working day that requires teleportation, which is a little outside the scope of working on the damned website.

Google[1]Ref. 1Google google.com's local ranking guidance[2]Ref. 2local ranking guidance support.google.com describes relevance, distance, and prominence. Complete, accurate information helps Google understand the business. You cannot fuck with geography in the settings menu and make one truck equally close to every household in the county.

If customers don't come to the business address, Google's service-area guidance[3]Ref. 3service-area guidance support.google.com says to remove the address from the public profile and use a service area. Doing paperwork at home does not make your kitchen a storefront, and I am not publishing somebody's kitchen as a customer reception area because a citation checklist wants an address.

I would start with a strong home page that doubles as the main service page. Say what the plumber does and where. Explain how to request work and what happens after the call. I'd rather people could find that without hunting around.

I want the phone number readable and usable on a phone, and I'd test where the inquiry form goes. People should know what response to expect. I'd answer the common questions that affect whether somebody should call before writing a giant essay around a search phrase.

My first revision would follow the calls the owner has to turn down. If the page keeps bringing in work outside the service area, fix that language before buying more attention.

That truck still has to get there.